We believe innovation and a spirit of continuous improvement are engines
that keep us relevant, vital, and growing
We behave like owners of a ‘business,’ managing risks and identifying new opportunities to serve members and
advance the profession.
“ Our culture embraces creativity and seeks different perspectives ”
Leading for continuous improvement Implementing innovation starts with a genuine commitment from
leadership and everyone in the organization.
Innovation can manifest as a great new creation that literally changes the world, a new customer
experience or technology, or something small that improves your day-to-day processes or the
organization’s culture
